From the official Gears site.
"The fate of Carmine lies in your hands! For the first time in franchise history, Epic Games and Microsoft are giving fans the chance to decide the fate of a character in Gears of War 3. By purchasing avatar gear on Xbox LIVE Marketplace, fans and gaming communities around the globe will decide the destiny of the newest Carmine brother set to appear in Gears of War 3, with all the proceeds going to the Child’s Play Charity.
Keeping with the series’ tradition, Clayton Carmine will be introduced in the trilogy’s final chapter, and like Anthony and Ben, the newest rookie brother runs the high risk of meeting an early death. However, unlike in the previous games, the Xbox community will choose whether Carmine lives or dies by purchasing special Gears of War 3 avatar gear on Xbox LIVE Marketplace. Starting July 29, two new avatar t-shirts will be available on the Avatar Marketplace on Xbox LIVE—one shirt reads “Save Carmine,” and the other reads “Carmine Must Die.” By purchasing the “Save Carmine” shirt, you’re casting your vote to let Carmine live in Gears of War 3. Conversely, purchasing the “Carmine Must Die” shirt means you want to see Clayton follow the fate of his brothers.
Fans attending Comic-Con International in San Diego this week will also be able to cast their votes early by purchasing real-life limited edition “Save Carmine” or “Carmine Must Die” t-shirts at the NECA booth (#3145) for $20.00. Gears fans can also visit the Xbox 360 booth (#5153) to be among the first to play Gears of War 3 Beast mode throughout the show. Finally, the team from Epic Games, including design director Cliff Bleszinski, executive producer Rod Fergusson, and lead writer Karen Traviss, will be signing Comic-Con–exclusive posters at the Xbox booth on Saturday, July 24, at noon PDT.
Child’s Play is a community-based games industry charity dedicated to improving the lives of children around the world. Through their network of more than 60 hospitals and through the generosity of their community of donors, Child’s Play raises millions of dollars each year to donate games, consoles, and toys to sick children. The proceeds from the sales of the “Save Carmine” and “Carmine Must Die” avatar gear and limited edition NECA t-shirts will go to Child’s Play, so cast your vote, donate to charity, and get cool Gears of War gear! Fans can get up-to-date information about the fate of Clayton Carmine by visiting www.gearsofwar.com.
Published by Microsoft Game Studios and developed by Epic Games, the Gears of War franchise has won over 30 “Game of the Year” awards, sold more than 12 million copies worldwide, and redefined the third-person shooter genre for this console generation. The Gears of War series is exclusive to Xbox 360, and its riveting multiplayer action makes it one of the most popular titles on Xbox LIVE. The trilogy finale, Gears of War 3, will release on April 5, 2011, only on Xbox 360."